Sunday, August 06, 2006

Folk Festival Musings

I'm not at the festival, but hearing snippets of it on WMVY - and keep hearing "Dunkin Donuts Newport Folk Festival."

Can we track the baby boomer's "evolution" through the sponsorship of the Newport Folk Festival? The folk festival began with the boomers, and seems to be morphing with them.

1959-1971, 1986-7 - no sponsorship
1988-2000 - Ben & Jerry's
2001 - Newport Creamery
2002-2004 - Apple & Eve juice
2005-2006 - Dunkin Donuts

The generation that first spurned corporate sponsorship, then accepted sponsorship from a new age company like Ben & Jerry's is now sponsored by Dunkin Donuts.

I was too young to be a hippie - by the time I got to college, people were starting to major in business of all things. But I can't help feeling like we've sold out.

And yes, I have stopped at Dunkin Donuts, too.

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